Over 60 Exchange

Two years ago, I tried the craft fair circuit and was very excited to have my quilts juried into the Old Deerfield Craft Fair. Everyone loved my quilts — nobody bought them. (Well, o.k. one woman bought one.) Now I’m considering entering a competition for an art show — with fabric art. Should I give up? I’m not sure how much more rejection I can take.

When it comes to sales, it always boils down to marketing. Craft Fairs originated because people wanted to attract large numbers of potential buyers. The idea was simple. A large number of crafters should attract a large number of viewers. Sounds simple, right? But think about it for a minute. That large number of potential customers must be divided up between an equally large number of crafters. Then you have to figure on unrelated factors like weather, location, and fees. Craft Fairs are fun for many reasons, but why not try something different? Let me offer two suggestions:

1. On the Over60Exchange homepage you'll find a section marked Classifieds. Members can advertise anything within reason here, and your market becomes anyone who owns a computer. Take some good quality digital pictures and advertise away! You set prices and write descriptions. We provide your market and send you your asking price after people pay through our secured site. Then you ship direct to your customer. You can advertise through clubs, your private email address book, word of mouth or anything else that works. Just tell folks to visit our homepage and click on Classifieds. It's simple and easy to use, it's never too hot or cold, people can shop 24/7/365, and it never rains. Give it a try! Write to us at admin@over60exchange.com for details.

2. We have a lot of crafters out there who are members of Over60Exchange. What's worked for you? Any advice? And by the way, if enough of you respond, we'd be glad to launch an Over60Exchange Craft Club to help you comunicate with each other!

Finally: Don't let rejection get you down. I collected rejection slips from more than fifty publishers before I sold my first book. Hang in there and good luck!