DAYTONA BEACH, July 20-- When we put the Over60Exchange together, it was not easy. It took 18 months to come up with the right formula for what to offer on the Over60Exchange that would have the greatest impact on people age 50 and older. A recent independent study conducted by one of the world's largest Public relations firms, Ruder Finn, supports what we have created.
Ruder Finn asked respondents to pick from 295 reasons for why they go on the Internet.
Here are the results.
According to the Ruder Finn Intent Index, more than 4 in 5 people (80%) go online to socialize, which is twice as many as those who go online to shop or do business.
This is why we created the Friends Bank. This gives everyone a chance to lists their interests, which can then be matched with other people who have the same interests.
72% of people go online to join a community. This is overall reason why the Over60Exchange was created. We are a community of people facing what could be our best years or what could be our most challenging years. Our goal is to become the largest Internet online community for people age fifty and older.
Here is another major reason why the Over60Exchange is so relevant to today's aging population. Young people and Seniors go online for the same reasons. To have fun (82%) and to socialize (80%). Both want to have fun!
Again, the Over60Exchange is adding sections that do both. For example, see the new Inspiration section.
Education is another major reason why people go on the Internet. They want to be kept informed (79%) and to share information with others (86%). Exactly what the Over60Exchange does through its Talk Bank and Idea Bank.
Earning income is big (69%) are online for work and business reasons. We created the Job Bankand Skills Bank to keep people employed and earning income at any age level.
Buying something online is also important (34%). That's why we created the Over60Exchange Market, so that it would be convenient and also allow us to offer products and services specifically geared to people age fifty to one hundred.
Below is a list of the full study -
Reasons to go on the Internet
Pass the time 100%
Self Education 96%
Connect with Others 92%
Research 89%
Share Information 86%
Be Entertained 82%
Keep Informed 79%
Discuss Topics 76%
Join a Community 72%
Work and Business 69%
Escape 66%
Relax 62%
Influence Others 56%
Actively Support Something 52%
Entertain Others 48%
Emote 44%
Be Creative 42%
Make a Purchase 33%
Manage Finances 30%
Comparison Shop 28%
Join a Cause 26%
About the Intent Index (www.ruderfinn.com/intent)